With a sea of photographers out there all vying for your attention, how do you know if you are making the right choice? What are the questions to ask when you make that first call?
Do they have a studio?
An established photographer will have a studio and professional lights. This separates the weekend warriors from the professionals. If they offer a studio shoot rather than just turn up with their camera, it is a sign that they know their trade.
Do they offer retouched files?
Retouching will make the image pop so that it stands out on the page, your teeth can be whitened, your eyes appear brighter, and skin is smoothed. Anyone can produce a digital image. But you need a polished, finished product that sends a message of professionalism. You don't want to cut corners here; people will know you have scrimped on your photography. This sends out the wrong message.
How do they supply the finished work?
What you need is a high-res copy suitable for print and a copy optimised for social media. Ideally, your photographer will provide this on a USB and also transfer it via Dropbox, WeTransfer or GoogleDrive so that you have a backup. You must also back it up yourself. Ask your photographer how. Also ask what the turnaround time will be.
Do they offer product shots?
If they are selling a product, you should be arranging to have your headshots taken with your product or in the same sitting.
Do they offer packages for a team of people?
If you are after just one killer shot and are time-poor, you may be better off arranging for a small group to all come in together. Ask the photographer if they do packages for teams. You may only need to be in the studio for 30 mins. This is ideal for real estate agents in between appointments or any employee who is part of a team.
Please contact me if you require assistance.